Prof. Dr. Hassan Mahmoud Musa Abu Al-Maali

College of Pharmacy, University of Karbala

In the world of 2023, the fields of Chat GPT (Speech Graphical Data Processing Technology) and Artificial Intelligence (AI) are undergoing rapid development. In order to stay competitive, staying up to date with the latest developments is exceptional. This article focuses on analyzing five notable trends related to Chat GPT in 2023. From advances in natural language processing to the rise of cognitive chatbots, this article covers the latest innovations in Chat GPT.

⦁ Messaging applications

With increasing digitization, messaging apps are growing rapidly. It has been observed that the use of artificial intelligence tools has witnessed a significant increase in adoption over the past year. Expectations indicate that this trend will continue in the coming years.

Messaging apps are powerful tools for digital marketing. Sundar Pichai, CEO of Google, highlights messaging apps as a key channel for businesses to communicate with customers. These platforms facilitate seamless interaction between companies and their audiences. Major social media platforms such as Instagram and Twitter offer direct access to messaging app interfaces, simplifying customers’ access to updates about news, products and services.

Messaging apps are becoming a major trend in the 21st century. Businesses that want to maintain their competitive advantage must quickly integrate messaging apps into their digital marketing strategies with AI software.

⦁ Virtual Reality (VR) technology

Virtual reality (VR) technology allows individuals to interact with digital environments, immersing them in real-life-like experiences. VR technology has gained popularity in various industries, including digital marketing and social media. In digital marketing, VR technology creates immersive content. For example, a fashion brand could use VR technology to create interactive virtual store environments, allowing customers to try on clothes in their homes. Social media platforms are using VR technology to offer virtual tours of travel destinations.

As VR technology becomes more accessible, due to lower costs and the development of technology, this technology is finding greater acceptance among marketers. In preparation for achieving enhanced customer engagement through numerous experiences in 2023.

As VR technology becomes more accessible, due to lower costs and the development of technology, this technology is finding greater acceptance among marketers. In preparation for achieving enhanced customer engagement through numerous experiences in 2023.

Augmented Reality (AR) technology is the latest trend in digital marketing and social media. Marketers use augmented reality technology to design immersive experiences by overlaying digital content onto real-world settings. AR technology engages audiences and leaves lasting impressions. Marketers can place digital content on surfaces such as walls and furniture, creating engaging environments. 3D models provide interactive engagements, such as virtual product interface displays and quizzes.

⦁ Augmented Reality (AR) technology

Augmented Reality (AR) technology is the latest trend in digital marketing and social media. Marketers use augmented reality technology to design immersive experiences by overlaying digital content onto real-world settings. AR technology engages audiences and leaves lasting impressions. Marketers can place digital content on surfaces such as walls and furniture, creating engaging environments. 3D models provide interactive engagements, such as virtual product interface displays and quizzes.

Technology has greatly impacted the fields of digital marketing and social media. In 2023, the role of AI is expected to expand further, predicting consumer behavior, refining audience segmentation, and improving campaign strategies.

AI tools enable marketers to analyze complex data sources, revealing patterns for more effective strategies. Through AI, marketers gain insights into the performance of campaigns. AI-driven technologies drive complex decision-making by understanding the impact of marketing efforts.

⦁ Blockchain technology

Blockchain technology will influence the development of GPT chatbots. Distributed ledger technology creates a secure digital marketplace, enabling secure and efficient transactions. Businesses can securely store user data, enhance data privacy, and provide instant insights into customer purchases. Blockchain technology also ensures that payment information is stored securely and facilitates the transfer of funds.

As companies understand the potential of the technology, various applications are expected to emerge, revolutionizing the use of GPT chatbots in the future.

References: (https://uokerbala.edu.iq/wp-content/uploads/2023/09/%D8%B3%D9%84%D8%B3%D9%84%D8%A9-%D8%A7%D9 %84%D9%83%D8%AA%D9%84%D8%A9.jpg)

⦁ Marr B., A Short History of ChatGPT: How We Got to Where We Are Today, FORBES innovation enterprise tech, 2023.

⦁ Hern A., Bhuiyan J., OpenAI says new model GPT-4 is more creative and less likely to invent facts, The Guardian, 2023.

⦁ Chui M., Roberts R., and Yee L., Generative AI is here: How tools like ChatGPT could change your business, Quantum Black, 2022.